Alli Webb is the Founder of Drybar, N.Y. Times Bestselling Author, Co-Founder Squeeze, Brightside and Becket + Quill. After spending 15 years as a professional hair stylist, Webb left the hair industry in 2005 to start a family, but after being a stay-at-home mom for 5 years, Webb decided to find a way to continue pursuing the creative side of hairstyling at a new-mom pace. She began offering affordable in-home blowout services to her mommy friends, which quickly expanded into a mobile operation by 2009. In 2010, Webb opened the first Drybar in Brentwood, CA. 10 years later and over 150+ locations across the U.S., Webb’s Drybar has exploded into a nationally recognized and highly sought-after brand. 

Webb diversified the Drybar brand, creating a line of products and tools sold at popular retailers such as Nordstrom, Sephora, and Ulta, recently selling this product division to Helen of Troy for $255 million. Webb has been on the cover of Inc Magazine’s “How I Did This” issue, named the “100 Most Creative People in Business” by Fast Company, featured on Fortune magazine’s “40 Under 40” list, Marie Claire’s “Most Fascinating Women” and recently Inc. magazine recognized her as one of “The 100 Women Building America’s Most Innovative and Ambitious Businesses.” Webb appeared on season 10 of ABC’s Emmy nominated hit show “Shark Tank” as a guest 

shark in 2019. 

Staying true to her signature approach to beauty and self-care, Squeeze follows suit in the affordable luxury space as an innovative massage concept that lets you book, set personalized preference, pay, tip, rate and review all on their proprietary iPhone app. Squeeze is the latest extension of her expanding empire where she operates as an active angel investor, advisor and co-founder. Squeeze’s first location is in the Los Angeles neighborhood of Studio City and has since opened additional locations across the country with several more set to open in the next year. 

Most recently Webb joined the Canopy team as President. Canopy’s best in class humidifiers are making big waves in the beauty industry and building innovative beauty devices. Canopy's first product is the reimagined humidifier to focus on providing functional benefits for healthy skin, hair and scalp. In addition to being anti-mold, easy maintenance and design-led, Canopy has an innovative aroma diffuser built in, with a new aroma kit dropping every few months. Canopy will continue to bring new products to the beauty & wellness category that will elevate people's skincare routines. 

Webb also joined forces with LA based jewelry designer Meredith Quill to build yet another new brand, now known as Becket + Quill. Both ladies share a passion for beautiful, affordable luxuries that don’t break the bank. By using precious metals where it matters most and complementing them with alternative materials that look gorgeous and maintain quality, Becket + Quill makes it easy to indulge and give a gift that lasts. It’s high end, not high spend. 

Webb currently serves as an Advisor and Investor in The Feel-Good Company’s newest brand, Brightside - A brighter take on infrared yoga & saunas. Brightside brings the well-researched benefits of infrared yoga & saunas. Brightside combines the well-researched benefits of infrared yoga and sauna, and modernizes them with thoughtful technology in just the right places. The gorgeous custom space will teleport you to the brightside, the moment you walk through the door, and the incredible services make every interaction personal and meaningful. Brightside’s flagship location is now open in Culver City, CA.

Webb is a board member of several other companies including The Onsite Foundation, Ideal Image and The Bardot and also serves as an Advisor for Glowbar and Bumo. Glowbar being the first-to-market custom, 30-minute facial experience. And Bumo which provides affordable, accessible on-demand child care to families.

Webb has been on the cover of Inc Magazine’s “How I Did This” issue, named the “100 Most Creative People in Business” by Fast Company, featured on Fortune magazine’s “40 Under 40” list, Marie Claire’s “Most Fascinating Women” and recently Inc. magazine recognized her as one of “The 100 Women Building America’s Most Innovative and Ambitious Businesses.” 

Webb is currently writing her second book “The Messy Truth” and resides in Los Angeles, CA with her two sons.