THE AW SHORTLIST
JANUARY 2023 EDITION
Hi! I’m Alli Webb and here to offer you a deeper dive into my everyday life. A place to soak up entrepreneurship, fashion, beauty, mama and wife life. A crossover space full of surprises, advice and my authentic life journey and experiences. The good, bad, the happy and sad.
My shortlists will each tell a different story.. I hope it brings you joy, relief, happiness or whatever you may need on your unique journey.
Elevating Beauty, inside and out…
The Business Insider: The secret to creating brand awareness
Includes some of my top most trusted PR companies.EXCLUSIVE
As I’m exploring the next phase of my professional life, I have found a deep desire for passing on the knowledge I’ve accumulated over the last 15 years building Drybar and now helping to build our new brands like Squeeze, Canopy, Becket + Quill, and Okay Humans.
I’m spending a lot of my time now a days mentoring budding, passionate entrepreneurs by speaking at various events and booking private sessions via Intro.
One of the most common themes I’m hearing is:
"How do I create awareness of my brand?"
Many businesses have fantastic products or services that they just don't know how to effectively market themselves. Most founders I speak to have either had a terrible experience with a PR/marketing firm and/or person OR they have no idea where to even start and who to trust. Having personally spent time working in public relations in my 20’s coupled with my vast experience in working with a bunch of PR firms, I am here to help! And for those of you who might be looking for a change, I hope this list serves you as well.
I've hired several different agencies throughout the years, because sometimes the initial excitement and nostalgia of working with a particular team can wear off, and that’s totally ok and normal! The list below are companies that I trust and have had great experiences with.. tell them Alli Webb sent ya!
I hope this list helps you in finding the right PR agency for your business. And as always, if you have any questions or need further advice, don't hesitate to reach out.
FEATURED PR COMPANIES
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Narrative has successfully launched Squeeze in several markets. They are boutique and have a keen sense of how to place brands at the centre of culture.
Contact: stacey.heuser@thenarrativegroup.com
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These guys have been doing a killer job on Canopy and have such a can-do attitude. The team's pulse on the latest trends is coupled with an understanding of consumerism and creativity, delivering innovative brands and campaigns
Contact: katie@thelastlayer.co
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I have a lot of history here. I actually worked at Rogers & Cowan when I lived in NYC in my 20’s. It was my first job that I sat at a desk. Those guys were good to me and I learned so much. One of my closest friends that I met on the job, still works there and is PR royalty.
This is a big girl PR firm for the heavy hitters out there. They know their shit and won’t disappoint.
Contact: beth.andrews@rogersandcowanpmk.com
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If you live in LA, you outta know Nicole Perez - she is an incredibly connected and amazing publicist with a fantastic team. I first hired her when she was still at PMK. She launch Align several years ago. I’ve sent my newest and dearest to her and can’t recommend her enough.
Contact: nperez@align-pr.com
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The Brand Guild represented Drybar in the early years and absolutely delivered for us. They are well seasoned in working with founders.
They are a fully-integrated communications and marketing agency that builds the most dynamic brands in food & spirits, consumer lifestyle, commercial real estate, and the tech-enabled new economy.
Contact: hello@thebrandguild.com
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I’ve recently hired Sunshine Sachs as my newest firm to help me launch my new book (launching in 2023) I’ve long wanted to work with this firm as they represent so many of my friends and fellow founders and have done a spectacular job. I’m so excited to jump in with my new team here.
Contact: morgan@ssmandl.com
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Contact: dtuchman@tractenberg.com
HEALTH & WELLNESS
My top 5 beauty rituals.
Let’s get ready to glow in 2023! I live by these rituals as they’re completely life changing.1. Daily cold shower or cold bath
2. NuFace
3. Canopy Humidifier 24/7
4. Half my body weight in water daily
5. Hot Yoga + Sauna time. (Sweat it all out!!)
PODCAST
Heather Dubrow's World: A sleep divorce?! Everything but a snooze with Alli Webb
Snorers, we can’t live with them and can’t live without them…at least that’s the case for Heather and Alli Webb! The two friends are catching up and breaking down the realities of a snoring partner. The conversation leads to this an interesting proposition–would you ever consider a sleep divorce? Never heard of it?! We’re diving into a new practice that many couples are choosing for their peace of mind and a goodnight’s sleep…
