Alli Webb is a visionary, entrepreneur, author, and beauty industry innovator - best known for founding Drybar, the blowout-only salon that revolutionized women’s relationship with their hair. With an instinct for branding and an obsession with customer experience, she transformed Drybar from a simple idea and personal need into a nationwide phenomenon.

Since founding Drybar, Alli has continued to push boundaries with new ventures and thought leadership. She is the author of The Messy Truth, a candid and inspiring memoir on personal growth, entrepreneurship, and embracing life’s imperfections.  She also runs The Messy Collective, an entrepreneur community-driven platform designed to uplift, connect, and support women as they navigate self-discovery and reinvention.

Now, Alli’s is going back to her roots and launching her newest venture, Messy. Messy is inspired by her personal hair journey of discovering that true beauty isn’t about perfection—it’s about embracing what’s real. Alli believes you can get the hair you want with the hair you have and Messy empowers people to celebrate their true texture, their individuality, and the beauty of what is. 

Webb has been a guest Shark on hit show, Shark Tank, on the cover of Inc Magazine’s “How I Did This” issue, named the “100 Most Creative People in Business” by Fast Company, featured on Fortune magazine’s “40 Under 40” list, Marie Claire’s “Most Fascinating Women” and recently Inc. magazine recognized her as one of “The 100 Women Building America’s Most Innovative and Ambitious Businesses.” 

Webb proudly serves as a mentor and advisor for several companies including Glowbar, The Bardot and Bumo and resides in Los Angeles, CA with her two sons.